The journey of Lexus in the Indian automobile industry is a testament to engineering excellence and shifting consumer preferences over the decades. Initially entering the market with focused segment strategies, the manufacturer has systematically evolved into a mainstream powerhouse. Today, it stands as one of the most prominent automotive brands in India, holding top positions in monthly sales charts with a heavily diversified vehicle portfolio of over 6 popular models catering to modern car buyers.
The brand's current Indian lineup features a balanced mix of hatchbacks, entry-level sedans, and a powerful range of premium SUVs designed to dominate both urban environments and rugged terrains. From fuel-efficient commuter models to spacious family cruisers, their product portfolio starting from budget-friendly prices heavily emphasizes high safety ratings, robust build quality, and cutting-edge cabin technology like connected car features and modern infotainment setups.
| Model | Ex-Showroom Price |
|---|---|
| ES 350h | ₹ 66.10 Lakh - ₹ 71.80 Lakh |
| ES Electric | ₹ 89.99 Lakh |
| LM | ₹ 2.20 Cr - ₹ 2.75 Cr |
| LX | ₹ 2.81 Cr - ₹ 2.93 Cr |
| NX | ₹ 67.59 Lakh - ₹ 74.50 Lakh |
| RX | ₹ 89.99 Lakh |